Creative & Talent Collaborators
SELECT WORK: Ann Marie morris as Director of Brand creative
Brand Campaign: "More Than Audiobooks" (Kevin Hart & Malcolm Gladwell)
This full-funnel campaign, produced and delivered during the pandemic, successfully raised brand awareness of Audible's offering of Originals and podcasts in addition to audiobooks. Talent and concept contributed to over-delivering on marketing and brand awareness quarterly goals.
Directed: Wayne McClammy
Agency: Dentsu McGarryBowen
Brand Social Campaign: Kevin & Malcolm
Drove organic social engagement with a series of humorus celebrity-driven spots as part of 360 campaign.
Director: Wayne McClammy
Agency: Dentsu McGarryBowen
Brand Campaign: "More To Imagine"
A US brand campaign that was also localized for the EU marketplaces to move to a global approach.
Director: The Fridman Sisters
Agency: 72 & Sunny
Brand Campaign: "Review"
This extensive full-funnel campaign increased brand awareness by showcasing various use cases highlighting the power of listening. Honored by the SeeHer organization; selected by The Female Quotient for scoring high marks for portrayal of women across key metrics using GEM Methodology.
Agency: Dentsu McGarryBowen
Brand Commercial: "Zoophagous" (Alan Cumming)
Offered an idea to salvage unused talent footage from a previously shelved campaign to produce a commercial delivering on the 'best place to listen' brand promise.
Director: Speck + Gordon
Agency: Dentsu McGarryBowen
Online Campaign: "Best Place To Listen"
High-performing online and social spots conceived and produced in four weeks to fill a gap between campaigns and address the need to promote genres and formats. Various versions to swap out new releases and high driving titles. Localized globally. Producton Company: Versus
Brand Commercial: "Trucker"
Accomplished the goal of achieving increased awareness to self-development category offerings by highlighting the benefit of learning something new. Here Audible was using its use case of driving to learn a new language by listening to Audible self-dev content.
Agency: Dentsu McGarryBowen
Online & Social Campaign: "Time Spent"
During the start of the 2020 pandemic, the challenge was to launch a campaign within two weeks to highlight listening use cases such as walking the dog that would replace use cases eliminated by the quarantine such as commuting. This organic social campaign and online video campaigns has 15 versions and the statistics used were researched and rooted in fact.
Producton Company: Versus
Outdoor Campaign NYC
Produced a full out-of-home digital takeover at NYC World Trade Center Oculus increasing awareness to new releases and top driving titles.
Brand Campaign: "Subway"
This extensive full-funnel campaign increased brand awareness by showcasing various use cases highlighting the power of listening.
Director: Sean Meehan
Agency: Dentsu McGarryBowen
Direct TV Testimonial Commercial
The goal to garner new members for Audible members was achieved by the creation of a direct TV commercial. The approach was a complex process of curating Audible listeners throughout the US to provide their unpaid stories about why they loved the service. Hours of footage was gathered and multiple spots were produced. Locations matching the personalities for each member was intentional. The results were exceeding new membership benchmarks.
Director: Tatia Plieva
Production: Pulse Films
Agency: Dentsu McGarryBowen
Video
Brand Campaign: "Boardroom Book Club" (Reese Witherspoon)
Produced this brand campaign in partnership with Hello Sunshine to launch the Reese Book Club on Audible. Entailed full project planning including working with photographers, legal, PR, talent team, vendors, production crew and creative team from inception to completion.
Online Video Twitch Campaign
Spot targeting gamers on Twitch highlighted the benefit of listening to Audible content while gaming using tiles that appeal to that audience.
Agency: Civic
PSA: Newark Working Kitchen (Marcus Samuelsson)
Produced a PSA starring Marcus Samuelsson to generate awareness and fundraising for Audible's Newark Working Kitchen born in response to the pandemic. Generated 6-figure increase in number of meals served. Was awarded Audible People Principle Award for Activate Caring for my vision and part in managing this campaign.
Agency: Civic